Apple has unveiled a new online feature aimed at convincing users of the iPhone 11 and iPhone 12 series to consider switching to the latest iPhone 15 models. This initiative, a sophisticated comparison tool, has been integrated into Apple's website, supplementing the existing spec comparison tools available for a range of Apple products. Dubbed the "Reasons to Upgrade" portal, first spotted by 9to5Mac, this tool contrasts any model from the iPhone 11 or iPhone 12 series with the new iPhone 15 lineup.
Designed specifically for those contemplating an upgrade from devices that are two to three years old, the website offers a polished comparison experience. It dynamically highlights the advancements in specifications between the user's current model and the iPhone 15, while maintaining consistent visual aids and videos to demonstrate the iPhone 15's innovative features, such as Dynamic Island and the 48MP main camera. This approach simplifies the decision-making process for potential upgraders by focusing on key enhancements, deliberately omitting comparisons with the iPhone 14 series to underscore the leap in technology to the iPhone 15. Launched in September 2023, the iPhone 15 continues to attract buyers halfway through its lifecycle, despite the impending release of the iPhone 16.
